Ellington Racquet Club
I teamed up with a friend and former coworker, Carling Willis, to provide marketing and branding materials for a new Racquet Club in Ellington, CT.
In my process, I presented a moodboard for three different branding directions for the business. Once a moodboard was selected, I created three different logo options. Once we narrowed down an option, I made final edits to the design and finalized the brands typography and color palette.
Next, I built out a Brand Guide, breaking down logo usage, do's and don'ts for the brand's image, typography, the color palette, and a brief breakdown of understanding file types and color processes.
I then designed a business card for the owner, a template to use as a letterhead, and social media assets such as a profile icon and cover art.
