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Direct Mail
I designed various direct mail pieces over the years for Goodwin University and University of Bridgeport. These direct mail pieces are intended to recruit prospective students to both universities.
Click each project to view all the materials.
May 2024 Campaign
To push the May start date in 2024 for Goodwin University, my team worked on a campaign around the slogan "You deserve more in 2024." This series included a generic, nursing, manufacturing, healthcare, and welding mailer. Each mailer played around with the messaging on what an individual deserves when thinking about going to college and getting a degree, pushing flexibility, career stability, and support.
Greetings from UB
This standard size postcard was created exclusively to go inside a gift box mailer for accepted students. There was a blank back version created for admissions officers to write hand-written letters.
Senior Search | Spring 2024
For our spring recruitment push for UB, I designed a die-cut mailer, themed as an iPhone. I designed the iPhone screen layout to be specific to UB content, gaining inspiration from how an actual iPhone display looks.
I then repurposed the sticker designs I created for the acceptance package to look like they were placed on the back off the phone screen to give the piece some extra personlization. Unfortunately, due to printing costs, I had to omit the iPhone camera from the back panel for layout purposes.
I then repurposed the sticker designs I created for the acceptance package to look like they were placed on the back off the phone screen to give the piece some extra personlization. Unfortunately, due to printing costs, I had to omit the iPhone camera from the back panel for layout purposes.
September 2023 Campaign
To push the September start date in 2023 for Goodwin University, my team worked on a campaign around the slogan "We start with you." This series included a generic, nursing, healthcare, manufacturing, and a welding mailer. It was sized at 8.5 in. x 11 in. with a folded design. I was able to utilize photography stills from a recent commercial series that was put together by an outside vendor we worked with, so the whole campaign was cohesive.
Senior Search | Fall 2023
My team starts off every fall with our Senior Search campaign for UB. These mailings are focused on recruiting current high schools students to University of Bridgeport, usually pushing to learn more about the school and to visit campus.
This mailer I went with a scrapbook inspired designed with the use of photography frames, torn paper, and handwritten callouts.
This mailer I went with a scrapbook inspired designed with the use of photography frames, torn paper, and handwritten callouts.
Supplemental Senior Search | Fall 2023
Following the Senior Search piece we sent out early Fall, we created a trifold mailer that detailed Financial Aid information. This piece was directed more towards the parents of prospective high school students.
A fun idea I thought of for this piece, was to have the third panel as a tear off panel. This tear off piece ended up including a "How to Apply" and "FAFSA" next steps checklist with contact and social media information on the flip side. The idea was for the receiver of this piece to be able to hold onto this important information and keep track of their process when applying to college.
A fun idea I thought of for this piece, was to have the third panel as a tear off panel. This tear off piece ended up including a "How to Apply" and "FAFSA" next steps checklist with contact and social media information on the flip side. The idea was for the receiver of this piece to be able to hold onto this important information and keep track of their process when applying to college.
September 2022 Campaign
To push the September start date in 2022 for Goodwin University, my team worked on a campaign around the word "Empower." This series included a generic, nursing, manufacturing, a master's in public health (MPH), and a Master's in Organizational Leadership (MSOL) postcard. Each postcard played around with the message of empowerment that spoke to each area of study and career paths.
For this design, I wanted to think of a different way to utilize photography we had. Due to limitations during covid, my team wasn't able to get new marketing photography at the time so I was pushing myself to think of creative ways to refresh our current imagery. This inspired me to play around with a duotone design using the University's brands colors.
For this design, I wanted to think of a different way to utilize photography we had. Due to limitations during covid, my team wasn't able to get new marketing photography at the time so I was pushing myself to think of creative ways to refresh our current imagery. This inspired me to play around with a duotone design using the University's brands colors.
May 2022 Campaign
For the May 2022 recruitment campaign for Goodwin, I designed a series of folded postcards around the theme of a college student's journey throughout school. There are three sets of postcards, each with a different focus: nursing, manufacturing, and generic (university wide information).
Accepted Students Day 2023
This postcard mailer was designed to promote Accepted Students Day at University of Bridgeport in 2023.
January 2022 Campaign
To push the January start date in 2022 for Goodwin University, my team wanted to try a different approach we haven't done before in a postcard design. The artwork focuses on one individual that represents that area of study with smaller pictures collaged on top to fully capture the program and your potential career path.
This mailer series included postcards for nursing, manufacturing, a master's in public health (MPH), and a Master's in Organizational Leadership (MSOL), and three generic postcards with different themes.
This mailer series included postcards for nursing, manufacturing, a master's in public health (MPH), and a Master's in Organizational Leadership (MSOL), and three generic postcards with different themes.
Senior Search | Fall 2022
This piece was our department's first time creating a mailer for University of Bridgeport after we took on their marketing full time. A year after Goodwin University acquired University of Bridgeport, our marketing team took on all of their marketing in-house.
The Senior Search campaign is focused on recruiting current high schools students to University of Bridgeport, usually pushing to learn more about the school and to visit campus. This mailer was inspired by the viewbook I created when I first started at Goodwin University (see my Print and Packaging collection to view this piece).
The Senior Search campaign is focused on recruiting current high schools students to University of Bridgeport, usually pushing to learn more about the school and to visit campus. This mailer was inspired by the viewbook I created when I first started at Goodwin University (see my Print and Packaging collection to view this piece).
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