This piece was our department's first time creating a mailer for University of Bridgeport after we took on their marketing full time. A year after Goodwin University acquired University of Bridgeport, our marketing team took on all of their marketing in-house.

The Senior Search campaign is focused on recruiting current high schools students to University of Bridgeport, usually pushing to learn more about the school and to visit campus. This mailer was inspired by the viewbook I created when I first started at Goodwin University (see my Print and Packaging collection to view this piece).