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Project Name

September 2022 Campaign (Direct Mail)

Designed for

Goodwin University

Year

2023

To push the September start date in 2022 for Goodwin University, my team worked on a campaign around the word "Empower." This series included a generic, nursing, manufacturing, a master's in public health (MPH), and a Master's in Organizational Leadership (MSOL) postcard. Each postcard played around with the message of empowerment that spoke to each area of study and career paths.

For this design, I wanted to think of a different way to utilize photography we had. Due to limitations during covid, my team wasn't able to get new marketing photography at the time so I was pushing myself to think of creative ways to refresh our current imagery. This inspired me to play around with a duotone design using the University's brands colors.

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